The primary focus of the Chief Information Officer is to ensure that a company's information systems are secure, usable, and efficient.

Sher Fenn currently covers all roles within the CIO organizational hierarchy: CIO, systems architect, and website administrator.  From the security of on-line transactions, to the accuracy of on-line inventory, to the timeliness and attractive display of all web content, Fenn takes all aspects of Soul Tree's information technology structure and performance seriously.

Fenn possesses a Bachelor's of Science in Business Administration, with a focus in Management of Information Systems, from Oregon State University.  This multi-tasking madperson actually performs triple duty as the sole proprietor of Verb Web Development and the IT training consultant for Oregon State University's Central Web Services.

With a professional background rich in diverse functions spanning Logistics, Manufacturing Process Development, ISO Quality System Facilitation, and Training System Development and Consultation, Fenn functions under the holistic principle that everything is a system of something. Whether it's a system of machines, or a system of people, the health and prosperity of the system relies on the careful planning, meticulous attention to detail, and sustainable maintenance of its components.